Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
What is the company's showcase? Maybe a business card ...
A small card with company data, and so many possibilities ... Business cards in Poland even 5-10 years ago were associated with white cartons, overloaded information. For this they were poorly made, and their design was calling for vengeance to heaven.
Today, companies with white-card business cards are still meeting, but fortunately there are more and more companies focusing on modernity.
So what should include such a modern business card - first of all a logotype, clearly visible, preferably not neighboring with any other element. A phone number is not necessary at all and a lot depends on the industry. Recently, the address of the site is more and more often used instead. Modern business card puts on minimalism and simplicity - what my opinion makes a much better better impression than the old type of business cards.
Standards in print and not only
Standards in every industry and business are important. Imagine that we buy a monitor and its input does not match our video card, even though it has the same type. That's why certain standards apply.
In polygraphy and graphics, such standards also exist - appropriate definitions of CMYK colors - key for the appropriate color reproduction. Specified in advance formats for printing leaflets and business cards, so that they are comfortable and as uniform as possible. Without standards, even leaflets could be completely unreadable and even repulsive.